I think they should continue to expand their doll lines to capture more of the doll market. I think the new lines should look different than the current dolls. I am really getting tired of seeing the same face molds used over and over again. There is only so much you can do with the face molds they have. I am also tiring of the LE dolls every year. We have all three of them so far, but the thought of getting one every year is just too much.
I think the idea of the Girls of Many Lands was wonderful. If they could come up with a less expensive line or one that was marketed differently, I think it would take off. Mattel has been doing wonderful with their new Teen Trends dolls and I think there is room in the toy market for more lines like this. I also think they need to capture the teenage, young adult, and older adult collector market. Dolls from different countries, like the Girls of Many Lands would be perfect.



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